Four Rules for Global AR
Yesterday, I presented Four Rules for Global AR to Forrester Research’s Analyst Relations and Marketing Council. It helped kick off a rich discussion between council members on some of the challenges...
View ArticleNew Readers: Start Here!
Readership of this blog is continuing to rise, we thought we’d take a moment to explain who writes this blog and where we are coming from. In a nutshell, Lighthouse Analyst Relations is a group of...
View ArticleMeasure AR’s business value to control risk
A key part of Lighthouse’s approach to AR measurement is that it not only help prove that it’s adding value, but also helps businesses control their risk of being outflanked by competitors. The flip...
View ArticleAR evaluation: Be the best you can be
Lighthouse’s free IDEAL analyst relations audits are leading us into some fascinating conversations. The audits help you to review the principal features of effective analyst relations programs. At the...
View ArticleWhat makes Lighthouse different?
Lighthouse helps vendors to better allocate their analyst relations effort. Our action research methodology, IDEAL, gives AR teams the information they need to increase their mindshare with analysts....
View ArticleUnderstanding cross-cultural barriers to analyst relations
As firms develop and distribute their products worldwide, their need to communicate with CIO’s and regional/local analysts becomes an increasingly more complex and challenging task. There are several...
View ArticleThe fundamentals for analyst relations that supports the business
Carter’s comments on how AR should respond to budget cuts should encourage AR directors to take a fundamental look at their AR programmes. We still think that most analyst relations effort is wasted....
View ArticlePlanning IDEAL relationships in an uneven recession
Many AR professionals are planning for recession right now. Lighthouse’s assessment remains that we’ll see a very uneven dip, with recession in some of the western economies being balanced by growth in...
View ArticleHeath Weber’s primer on Industry Analyst Relations
Heath Weber wrote this primer to sum up more than three years work leading Worldcom’s internal and external industry analyst relations program from 1999 to 2002. It prompted one of the first articles...
View ArticleWhich analyst firms really drive sales?
Most providers of technology services and solutions will find that a very small number of analysts will most of of the influence on their sales. Very often, we see that ten or fewer analysts at firms...
View ArticleAR Classics: Influencing the Influencers (2001)
Analyst relations programs: Influencing the influencers [Brodeur News, the information service of what was then the world's largest high-tech PR agency, published this article in November 2001.] Who...
View ArticleCase Study: Strategic steps for an innovative and measured approach to AR
This year, MediaTek Inc (2454:TT) inaugurated its Industry Analyst Relations department, appointing Kristin Taylor as Vice President. In this new role, Taylor reports to the Chief Marketing Officer, a...
View ArticleAR Classics: Get Ahead of Analysts: The Murphy Approach
For several years in the 1990s I shared a household with an old golden retriever named Murphy. Murphy had ESP. He’d know exactly where...
View ArticleAR Classics: Paul Allen on EMEA analysts’ perspective
In Q1 and Q2 2005, Paul Allen conducted research with 50 EMEA analysts across the leading analyst houses into exactly what they thought of both...
View ArticleAR Classics: Melissa Ruby’s analyst relations myths
Seattle’s Melissa Ruby wrote this for the Washington Institute of Technology magazine almost ten years ago. Then analyst relations manager for Intermec, the Honeywell business, Mel’s...
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